lans 2013-18(Tourism Council of Bhutan,2012) it has been attracting high end tourists from USA, Canada, France, Germany, UK, Singapore, Japan, Malaysia, Thailand, India, Bangladesh, Maldives, Spain etc. Of late, the Bhutanese Government has opened, hitherto closed for tourists, World Famous Royal Manas National Park, well known for Royal Bengal Tiger, elephant safaris, community based tourism and Sakteng Wildlife Sanctuary, well known, amongst others, for the Brokpa nomads, 30 different types of Rhododendrons and Yeti. Both of these places are now open to tourists and are connected to the national aerial circuit by Druk Air. ABOUT US: Alliance international tours and travels is a full-fledged registered tour company ,offering high quality services in area of inbound Holiday package on GROUPS, Incentive FIT’S and Families Tours. Especially, the core business is specifying in Cultural packages. Our mission is to offer our guest highest quality of personalized services in every sphere of our work and in turns to create an everlasting memory of our services and organization. Alliance international tours and travels is a well structured company in providing comprehensive packages and customer oriented services. we build our work force with one ultimate objective-“we care the best quality and services Excellence” . Our registered office is People Holidays, 14, Kappeesh Mall, 1st Floor, M.G. Road, Mulund (west), Mumbai- 400080 in India Our Credentials Alliance International tours and travels is a fully accredited member and endorsed by the following organizations. Endorsed by Tourism Council Of Bhutan. Our Vision ”Building memories through travel” –Travel is all about the memories you bring back with you. To be the most preferred inbound agent provider in Bhutan by creating a company committed to highest standards of hospitality services dedicated to the travel cares and specialized services with our worldwide partners through innovative and creative marketing. OUR MISSION To provide professional quality services (PQS) inbound packages To create customer satisfactions and orientations. To promote comprehensive packages profiles with our Partners. To provide update information and knowledge with our partners To conduct everything with honesty, integrity and truthfulness Company Industry : Tourism & Travel Agent : Tour operators and Destination Management Company. Basic Information Company Name: Alliance International Tours and Travels. Business Type: Service company Company Type: Sole Proprietorship. Year Established: 2009 Vehicle owned: 7 different vehicles for different group size. Nature of Business Inbound Travel – Corporate / Business Travel Leisure / Families Groups and frequent individual Travelers (FIT’s) Student holidays and vacations. Group series Tour. Main Business: Travel information and Tour itineraries Packaged tours car rental. ground Transportation, Executive Bus. Hotel and Resort reservations Tailor made tours for groups travel and fits Our Main Markets: India, Singapore, Malaysia, Australia, Spain, Germany, Switzerland, USA , Thailand, Europe etc. MANAGEMENT AND STAFF The management and staff of our company have extensive experience in the field of tours and travels. We take care of the demands of our clients by offering services of impeccable standards. Alliance tours has put together a team of management and staff with the experience and ability to carry out the goals of the company. The Team has been selected meticulously ensuring that the services rendered are of the highest quality. Market Development and segmentation. Services Description Alliance international tours and travels provide luxury escorted packages. We deliver complete tour packages that include: Hotel accommodations, ground transport and special activities, Our tour programs for groups last anywhere from 03 days to 12 days to Bhutan. Competitive comparison Alliance tours and travels has addressed these issues by positioning itself as a best quality travel agent company delivering and exceptionally high level of services. We understand that these aspects are highly valued cannot be reduced much or under cutting to maintain the quality services against other competitive force. Sales Technique Alliance tours and travels will sell the benefits of services it promotes and the best quality package it offers with the help of our Indian Partner. Our concern is not maximizing profits on any individual sale, but to satisfy the clients. We believe in the value of the travel we sell and we are confident that we can satisfy with our partners and the new comers as Market segmentation. Alliance tours and travels will focus its initial effects of obtaining the india interested in MICE’s movement. Largest multinational business corporation shall be targeted to held their annual meetings and seminars. More business opportunities will be targeted and develop relationship with key potential customers. Morever,we expect around 70% sales will come from india and there Singapore,Usa,Spain Germany and all. Company strategy In order to reach its goal of becoming one of the best quality tour operators and travel planners, Alliance tours will adopt the following Strategy. Establish the reputation of Alliance tours as a differentiated, speciality provider of best quality travel. This will be accomplished through a diverse marketing communications program directed at the target market of we are utilizing various pricing strategy. Provide a comprehensive and flexible tailor-made program to our partners. Aggressively promote the Alliance tours brand of best quality travel and more focus on Luxury Tours. Confident of the ability to meet the needs of customer behavior. This is the basis for developing a long term trusting relationship. Pricing strategy Must of the pricing of Alliance tours is determined by market standards and situations. It will attempt to maintain modest margins on leisure services, luxury tours, group tours etc. Of course Alliance tours will make every effort to maintain a competitive pricing policy and keep the price steady instantly. Consequences push on interactive tour packages to give the interested partners diversity and choices. However, Alliance tours will continuously to build its reputation as a premier best quality travel operator in Bhutan to against the market competition. Promotion Strategy Alliance Tours and travels will depend on extended networks through our existing partners in India and abroad, through emails, word of mouth and mass media to launch and promote our products. Of course, participate on a periodical trade shows and exhibitions in city or international that will build for extra attention and value to affiliate with Alliance tours. Strategic Alliances. Strategic alliances for promotions will be developed with our partners like local and oversea partners, hotels, restaurants, companies, attractions and etc to expand and distribute the networks.