There can a hundred different reasons why one should visit Italy at least once in a lifetime. But, in order to be able to create forever memories, one has to experience the best of shopping in Italy across some of the leading cities. Italy has a lot to offer when it comes to museums, ancient ruins, soaring mountains, scenic vistas, and great beaches. And adding the much needed charm to it, is an experience of shopping as this beautiful country is also home to some of the best places to shop in the world.

What To Buy While Shopping In Italy

famous shopping street in italy

Image Credit: Fietzfotos for Pixabay

There is no dearth of things to buy in Italy, especially if you love collecting souvenirs. Venetian glass and masks, Florentine leather goods, fashion-forward ensembles, fine leather boots, hand-painted ceramics, and a bottle of locally made limoncello are just a few of the many things you can shop for in Italy.

If you love traveling, you will agree that it would be hard to travel to a place like Italy and not bring home anything. However, it can be a daunting task to find the right souvenirs with so many mass-produced items and replicas flooding the market these days.

One of the handiest shopping in Italy tips is to buy directly from the maker, whenever possible. This way you can rest assured that you are taking home a unique handicraft!

Must Read: National Parks In Italy

6 Places To Enjoy Shopping In Italy

For all the shopaholics we have curated a list of the top places to enjoy best shopping in Italy so have a look at it. Here’s a list of the top 6 places that all shopaholics must visit while shopping in Italy. Scroll down to know all about them!

1. Via Del Corso, Rome

people buying things in rome

Image Credit: YvonneM for Wikipedia

If you have saved a great deal of money by backpacking and staying in cheaper hostels. It is time to splurge, shopping to your heart’s fill at Rome’s best street market – Via Del Corso. The meandering streets and narrow alleys have a wide selection of outlet shopping in Italy. This market has an interesting mix of local boutiques and international brand names. Locals suggest that the origin of this historic street dotted with shops and eateries, dates back to 220 BC. The street can get busy on Sunday mornings but is nonetheless the best place to shop in Italy for souvenirs, clothes, and even groceries.

Location: Via del Corso, Rome, Italy
Famous For: souvenir shopping

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2. Via Monte Napoleone, Milan

Via Monte Napoleone

Image Credit: Tengis for Wikipedia

Milan is known for some of the best luxury hotels, restaurants, and boutiques. When in Milan, indulge yourself in shopping for the latest in fashion. Head out to Via Montenapoleone to pick up ensembles that will make you look no less than a fashion diva yourself. This upmarket shopping street is one of the great place for best shopping in Italy as it is home to some of the most fashion front designer boutiques and exquisite Italian shoemakers. Be sure to make a customary stop at this sophisticated shopping area and carry home the finest picks from Gucci, Dolce $ Gabbana, Prada, and Giorgio Armani. Brands such as Gucci allow you to customize certain key products on their portfolio to create a perfect souvenir from Italy. Stop by at this place for some exceptional Italy shopping. 

Location: 20121 Milano, MI, Italy
Famous For: Sophisticated shopping areas

Suggested Read: Shopping In Rome

3. Via Giovan Battista Zannoni, Florence

famous spot for shopping in italy

Image Credit: Pixabay

Looking for fashionable accessories? Via Giovan Battista Zannoni is the perfect place to shop.
This Italy shopping street houses literally dozens of leather shops including the popular Michelangelo’s Florentine Leather shop where you can find the most classy and chic bags, jackets, and quality accessories. Shop for souvenirs and gifts at Michelangelo if you are willing to spend your hard-earned money on some classic leather accessories that will stand the test of time and win you dozens of compliments! There are a number of stalls around the indoor market that are frequented by tour groups and busses that are worth paying a visit too!

Location: 50123 Firenze FI, Italy
Famous For: chic bags, jackets

4. Mercerie, Venice

antiques souvenirs and trinkets in italy

Image Credit: Justinat for Pixabay

Aside from historic buildings, gondola rides, and mesmerizing architecture, Venice is also a great place to shop. The most famous shopping streets are in the Le Mercerie area of the San Marco district. The many boulevards and streets that stretch all the way from Rialto Bridge to St. Mark’s square are packed with dozens of stalls selling just about everything you can think of. Some of the best picks are jewelry, souvenirs, and the latest fashion. This best Italy shopping street also houses luxury shops and boutiques such as Calle Larga XXII Marzo. You can spend hours shopping in this area! Leave no rack or shelf unturned as you hunt down for that something special to take home with you! You will be surprised at the many quirky and kitschy souvenirs that you will stumble upon in the many boutiques that dot this century old street that is a true shopping haven.

Location: Between Rialto and San Marco, Venice, Italy
Famous For: luxury shops

Suggested Read: Italy In November

5. Via Toledo, Naples

Via Toledo

Image Credit: Wikipedia

Naples is one of the most romantic cities and houses some of the best places to shop in Italy. This vibrant city is a melting pot of colors, culture, and history. Shopping in Naples is as much a delight as is sightseeing. If you love shopping, you are bound to love Via Toledo – one of the longest shopping streets in Naples. A number of big chain stores, and boutiques dominate this street. This is the perfect place to go clothes shopping in Italy, strolling, or even for a round of selfie clicking! This busy street never sleeps and is brimming with locals and tourists alike. Via Toledo also houses a few plazas, churches, and monuments to view making it an ideal sightseeing and shopping retreat.

Location: Napoli, NA, Italy
Famous For: boutiques 

6. Via Mazzini, Verona

people shopping in verona

Image Credit: Cezar Suceveanu For Wikimedia Commons

Enjoy shopping in Italy, at one of the most popular markets in the beautiful city of Verona. This market is one of the largest pedestrian zones in the city, and has several dozen stores offering fashion accessories, clothes, and shoes. If you are in town during Saldi, you will be able to indulge in some cheap shopping in Italy. This is a great time to save more and shop more thanks to the many discounts and deals offered during the sale.

Location: Verona, Italy
Famous For: clothes and shoes

7. Via Garibaldi, Genoa: 

This is one of the non-branded place to do shopping in Italy.

Image Credit: kajikawa for Wikimedia Commons

Another non-branded shopping street in Italy, via Garibaldi, is a blessing to shop in Genoa. Besides being the top place to do the shopping, this place is also famous for the delicious eateries in Italy. There are many deals prevail on clothes and accessories, that help you to get discounted rates on your favourite purchases. So, enjoy the high-quality clothes and bargain as much as you can. 

Location: Genoa
Famous for: Souvenirs

Suggested Read: Resorts In Italy

8. Via Polo, Turin:

Large number of visitors attracts to this wonderful place of shopping.

Image Credit: Heinz Bunse for Wikimedia Commons

Polo is one of the most incredible streets to do shopping, packed with numerous cafes and shops. You can wind up your vacation by strolling on the streets happily and purchasing the best from the various choices. This place has a unique charm that attracts a large number of tourists every time from all over the world. In case there is any possibility of rain, then streets have arcade to walk on freely and complete your shopping. However, you can purchase novelties and multiple gifts for your loved ones. Witness the beauty on these beautiful streets to make your journey memorable. 


Famous for: cafes, and churches

9. The Streets Near The Harbor, Portofino

Complete your luxuary shopping in the streets of Portofino

Image Credit: Ulrick Trappschuh for Wikimedia Commons

Portofino is a fishing village in Italy and is known for its picturesque harbor views and holiday resorts. It is a very posh area and home to an array of shops selling all kinds of branded products. Apart from the branded stores, there are many local street vendors who sell the products of local craftsmen at lower prices. The streets of harbor act as a host for the top-class designer boutiques where you can enter with full pockets to do luxury shopping in Italy of customized clothes of your choice. 


Famous for: Designer boutique

Suggested Read: Beaches In Italy

10. Via Rizzoli, Bologna

Image Credit: Palickap for Wikimedia Commons

Rizzoli is the home of women’s shopping and fashion shops and the biggest shopping streets in the Bologna. This place is the ultimate solution to the biggest Italian designers to sell products and fine-quality clothes. You will also be amazed by the various bookstores and antique shops to enjoy the best shopping experience. While doing shopping, taste the authentic food from the best local street restaurants and grab a quick bite to satiate your taste buds. So, get the best experience in the Rizzoli which is a spectacular place for shopping in Italy.


Famous for: Jewellery and designer clothes.

Further Read: Best Things To Do In Italy

Shopping in Italy outlet stores, is an experience in itself. Each market has dozens of stores that sell vintage goods and stylish souvenirs that can make the experience worth every penny that you spend. So, what are you waiting for? Check out these amazing markets on your next trip to Italy, and gear up to shop till drop, literally in this romantic paradise!

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Frequently Asked Questions About Shopping In Italy

What is famous in Italy for shopping?

Italy is famous for a lot of things and some of them are shopping Ceramics, Wine, Gourmet food, Italian fashion, Artisan chocolate, shoes, accessories. These are some of the must-buy things when you’re shopping in Italy.

Are clothes cheaper in Italy?

One can avail a good deal on things like good leather Italian shoes, bags or nice Italian clothes at a cost of fewer than 50 euros. But the clothes from famous brands are quite expensive in Italy.

What brands to buy in Italy?

Bottega Veneta, Valentino, Versace, Moschino, Gucci, Giorgio Armani, Prada are some of the famous brands that you’ll find in Italy. But before entering any of the stores, make sure you have a budget in mind.

What to wear in Italy?

If you’re visiting Italy, make sure to carry items like shorts, tops, dresses, pants, jackets, underwear, and swimsuit. While you do that, don’t forget to keep a pair of jeans and casual wear in case you plan to take a stroll in the streets.

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