towards an increase in the number of tourists entering the country presents an opportunity for "Welcome Andaman Travels” Tours to penetrate the market. An opportunity for "Welcome Andaman Travels” Tours' success exists because the national tourism industry is growing at a rapid pace annually. "Welcome Andaman Travels” is poised to take advantage of this growth and moderate competition in the Andaman travel portion of the industry, with a dedicated and experienced staff, excellent networking, and effective management and marketing. "Welcome Andaman Travels” intends to provide travel and adventure packages to tourists coming from inside or outside the country, Services and products provided by "Welcome Andaman Travels” will initially include pre-arranged tours, custom packages according to client's specifications, travel consultation, and as time progresses making reservations for hotels amongst other related services. Our services will be positioned very carefully: they will be of extremely high quality, comfortable, informative and tailored to the client’s needs such that they will enable individuals to have a greater appreciation of the natural environment and its intricacies. Our marketing strategy will be based mainly on ensuring customers know about our existence and the service we fulfill. Hence our intention is to make the right information available to the right target customers. This will be done through implementing a market penetration strategy that will ensure that we are well known and respected in the tourism industry. We will ensure that our prices take into consideration peoples' budgets, that these people appreciate the service, know that it exists, and how to contact us