Replete with sophistication & elegance, the gorgeous city of Vienna is popular for three prime things – art, shopping and culture. Grace and stylish glamour of the exclusive boutiques between Tuchlauben, Kohlmarkt, and Kärntner Strasse will leave you spellbound. Vienna is not just about music, but also it houses many excellent shopping destinations. If you are an impulsive shopper, then shopping in Vienna will make you feel delightful. The glamorous Goldenes Quartier is deemed to be city’s longest street for trending fashion and is Vienna’s top shopping venue.
If you want the list of things to be included in your checklist for shopping in Vienna, then you can include Artisanal Chocolate, Viennese Porcelain, Austrian Beer, Austrian Dirndl Dress, Bags and Travel Accessories, Viennese Tea and Coffee, Gustav Klimt Art and Staud’s Jam. All credit goes to the variety of malls and streets. A shopping experience in Vienna is truly fun with traditional Viennese ‘candy mosaic rock’, or some one-off Art Deco jewellery.
Shopping In Vienna: Best Spots
Confused about where to go for clothes shopping in Vienna? Don’t worry, we have a list of destinations listed down.
1. Ringstrassen Galerien: For clothes shopping in Vienna
Connected by a glass bridge, there are two buildings located in the extreme south border of Viennese old town. For all those who have a posh taste of lifestyle and fashion, Ringstrassen Galerien is an ultimate place to shop around. If you are looking for shopping malls in Vienna, then this is the best option to explore.
Ringstrassen Galerien is a perfect amalgamation of modern and cool design that lends a charming and classical ambiance. Housing 60 boutiques and fancy stores, a large supermarket and 6 restaurants, Ringstrassen Galerien is an ideal place to shop around. Lip smacking food like tapas bars and sushi are offered here.
Location: Kärntner Ring 5-7, 1010 Wien, Austria
Timings: 10 AM – 7 PM
2. Wien Mitte The Mall: Best shopping centre
If you are shopping in Vienna, Austria, then do visit Wien Mitte The Mall that is set in the heart of Vienna. Spanning over an area of 30,000 square meters, this mall is considered as one of the biggest and largest centres of the city. Also, it crowned as Austria’s best shopping centre. Decked with modern architecture, this mall captivates all the visitors and promises to offer a complete shopping experience. Wide range of products are available here at a moderate price.
Location: Landstraßer Hauptstraße 1b, 1030 Wien, Austria
Timings: 9 AM – 8 PM
Suggested Read: 20 Vienna Hotels That Offer Much More Than Luxury And Comfort!
3. The Goldenes Quartier: For premium luxury and flagship stores
For premium luxury fashion in Vienna, The Goldenes Quartier is set between the streets of Seitzergasse, Tuchlauben and Bognergasse. Also, it houses glamorous flagship stores consisting of attires of international brands and British brands such as Mulberry, Jimmy Choo Vivienne Westwood, and Alexander McQueen. Saint Laurent and Chanel are few Parisian labels that can be found here. You will also find DSquared2 and Agent Provocateur alongside of Tuchlauben. This is a luxurious shopping area in Vienna’s Old City providing fabulous flagship stores and it promises a luxurious shopping in its notable ambience.
Location: Tuchlauben 3-7, 1010 Wien, Austria
Timings: 9 AM – 5 PM, Thur-Sat closed
Suggested Read: 10 Things To Do In Vienna For A Memorable Austrian Vacation
4. Kohlmarkt: For glamorous jewellery
Shopping in Vienna is not complete until you explore the Kohlmarkt. If you are a fan of high-carat luxury, then you will definitely find what you are looking for around Kohlmarkt. Home to many traditional Bucherer, Viennese jewelers Wagner, and Schullin, and international luxury brands, Kohlmarkt is most esteemed shopping area in downtown Vienna.
Once a home to many Imperial and Royal court, Kohlmarkt is now a home to many big luxurious brands that line the street. Located in the heart of the city, Kohlmarkt is referred to as the ‘Golden U’ of Vienna. Kohlmarkt is a historic street of high fashion, rare gems and fine jewellery. Also, international jewellery houses Chopard, Tiffany, and Cartier. All the shopping freaks, stop by Dior, Moncler, Gucci, Salvatore Ferragamo, Burberry and Ermenegildo Zegna. Apart from shopping, this place is a site with a group of grand historical buildings that are incredible with modern art scene.
Location: Kohlmarkt, Vienna, Austria
Suggested Read: Top 20 Places To Visit In Vienna On Your Next Trip In 2021!
5. Graben: Modern shopping street in Vienna
Flanked by Stock-im-Eisen-Platz and the junction of Tuchlauben and Kohlmarkt, Graben is known for its clothes shopping in Vienna. Fabulous boutiques, beauty stores, watch brands and luxury brands footwear specialists are available here. It is one of the most well-known streets in Vienna’s first district (the city centre). In local language, Graben means ditch and the street name goes back to the Roman Empire. One of the city’s most exclusive addresses, this street is spanning over St. Stephen’s to the Kohlmarkt.
Location: Street in Vienna, Austria
Suggested Read: Vienna Nightlife: 10 Places To Let Loose In This Exciting City!
6. Mariahilferstrasse: Cool and High Fashion Street
True shopaholics, explore this Mariahilferstrasse that is located in the center of the city. International chain stores are available here accompanied with plenty of both international and local fast-food outlets.
Along the way, there are many regular subway stations. Vienna’s longest and busiest shopping street, you will find ample malls and department stores here. For instance Herzmansky and Gerngross are few of them accompanied with wide range of eateries for all budgets. Lay your eyes on the latest footwear trends such as Foot Locker to Ecco and Puma to Vans. Diesel’s flagship store will definitely leave you awestruck with its wide collection of attires.
Location: Mariahilfer Str.Wien, Austria
7. SCS Shopping Center Sued: Leisure & Shopping
Most prominent and leisure destination, SCS Shopping Center Sued is whopping an area of 300,000 square meters hosting over fabulous 300 shops. Find everything right from beauty & wellness to jewellery, watches and also electronics & accessories.
Indulge in shopping in this outstanding SCS Shopping Center Sued that features contemporary designs using marble slabs and also it comprises of huge indoor trees.
Location: Vösendorfer Südring, 2334 Vösendorf, Austria
Timings: 9:30 AM – 7 PM
8. Donau Zentrum
Encompassing 260 top branded stores, Donau Zentrum takes pride for housing over 50 restaurants and cafes. It is the most popular shopping destination among the locals and tourists as well. It has recorded a footfall of over 18 million visitors every year. Directly linked to the city centre via metro, Donau Zentrum is an excellent place to shop around. Renowned as fashion destination in Vienna, Donau Zentrum consists of unique and international brands. Also, it is Austria’s second largest shopping center with impressive air-cushion façade. LED lights are organized in a polygon manner while the outer foil is printed using screen printing.
Location: Wagramer Str. 94, 1220 Wien, Austria
Timings: 9 AM – 8 PM
9. Naschmarkt: Head to this most widespread multicultural market
If you want to go for best cheap shopping in Vienna, then the market street is the best option to explore as it offers stuff ranging from high to low price. Best cheap shopping in Vienna to pedestrian zones, every place offers luxurious and quality products. In between shopping palaces and flagship stores, you can discover everything you name.
Offering a good choice of excellent quality foreign foods, Naschmarkt is partitioned into two parts where one side is dedicated to the path of cafes , chains of restaurants, and food stalls. If you want to explore cheap shopping in Vienna at an affordable price then do visit this market. `Evolved as one of the most popular outdoor market, this place is a must to visit during your vacay.
Location: 1060 Vienna, Austria
Timings: 6 AM – 9 PM
10. Kärntnerstrasse: Shoppers stop
Stretched across St. Stephen’s to the Hotel Sacher & State Opera House, Kaerntnerstrasse is one of the most noble shopping destinations to explore, This street is one of the most famous shopping streets in central Vienna consisting of Food / Gourmet Stores, gift Stores, Specialty Shops, Jewelry Stores , Shopping Districts and fine Craft Galleries.
Location: Central Vienna
Every fashionista’s dream is fulfilled in Vienna. Truly a vibrant and distinct atmosphere is offered by Vienna to all the shopaholics. Drawing attention of massive crowd, Vienna houses many key brand stores and boutiques offering uniform lure for shopaholics. Head out to these excellent shopping destinations on your holiday in Europe and prepare yourself for the best. Right from the best stores to independent fashion houses, Vienna is the city brimming with streets displaying trendy fashion. Roam around and acknowledge the shopping malls in Vienna.
Disclaimer: TravelTriangle claims no credit for images featured on our blog site unless otherwise noted. All visual content is copyrighted to its respectful owners. We try to link back to original sources whenever possible. If you own the rights to any of the images, and do not wish them to appear on TravelTriangle, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist or photographer.
Please Note: Any information published by TravelTriangle in any form of content is not intended to be a substitute for any kind of medical advice, and one must not take any action before consulting a professional medical expert of their own choice.
Frequently Asked Questions About Shopping In Vienna
Is Vienna good for shopping?
Flanked by Pedestrian zones, flagship stores, shopping streets, fashion designer boutiques, antique, Jeweler’s shops,stores and art stores, Vienna is truly a shopping paradise. Also, there are many streets offering cheap shopping in Vienna.
What is the main shopping street in Vienna?
Stretched across State Opera House to Cathedral of St. Stephens, Kaerntner Strasse is one of the main shopping streets in Vienna.
What is Vienna known for?
Austria’s capital, Vienna offers fabulous blend of royal traditions and excellent modern architecture. Well known for its majestic sights, cultural events, coffee houses and many more things, Vienna is a perfect getaway for tourists.
Looking To Book An International Holiday?