Indian tourism ads have taken the world by storm ever since the inception of Incredible India marketing campaign. Brilliantly creative, catchy and gripping these ads are sure to give you the feels whenever you watch them.

So, here we are, ready to kick in some wanderlust in your hearts by showing you some of your most favourite Incredible India ads beautifully capturing the essence of the various Indian states and regions.

1. Rajasthan: Jaane Kya Dikh Jaaye

Earlier this year, Rajasthan came up with an immensely creative series of TVCs to promote state tourism. With a catchy tagline “Jaane Kya Dikh Jaaye”, this ad series was able to win everyone’s hearts instantly.

Here’s the latest in this series:

Must Read: You Can’t Ignore Rajasthan Anymore Because ‘Jaane Kya Dikh Jaaye’!


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2. Madhya Pradesh: The heart of India

MP has been delivering perhaps the most creative tourism ads in India ever since it’s first Incredible India TVC, ‘Hindustan Ka Dil Dekho’. Starting from using shadow art as props to typical Indian toys and bobble-heads in their ads, Madhya Pradesh has been promoting state tourism in the most unique way possible.

However, the forever favourite and the coolest MP tourism TVC still remains the one with shadow art. Check it out here:

3. Maharashtra Unlimited

The beauty of the vast region of Maharashtra is often overshadowed by ‘city of dreams’, Mumbai. However, this TVC of Maharashtra tourism will change your impression of the state entirely. From the lush Western Ghats to serene beaches and the deeply rooted history, there is nothing that the state is missing to amaze travellers.

4. Jammu & Kashmir: Where Time Stands Still

No words can describe the beauty of Jammu & Kashmir and this TVC to promote tourism in the region does complete justice to the unfettered natural glory of the region. The ad is enough to transfer your soul to utopia.

Suggessted Read: 8 Lesser Known Secrets Of Kashmir That It Has Kept To Itself


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5. Gujarat: Khushboo Gujarat Ki

Featuring Amitabh Bachchan, this Incredible India ad for Gujarat captures the essence of this vibrant and splendorous state in the most beautiful manner you can imagine.

6. Northeast: Paradise Unexplored

Being one of the most untouched and enigmatic of all regions in India, the tagline ‘Paradise Unexplored’ fits perfectly for tourism promotion of Northeast India. This ad explores some aspects of the region that puts in a new perspective in the minds of the people who are unaware of the beauty that lies in this region.

Suggessted Read: 31 Reasons Why You Should Never Visit Northeast India

7. Devbhoomi Uttarakhand

After the massive floods of 2013, Wilderness Films India made this stirring video to promote tourism once again in this beautiful state.

8. Bihar: Kahin Chhut Na Jaaye Chhath

Chhath puja is a major festival in Bihar and this ad captures the emotions that one has for home on such occasions. Certainly, it’s a unique ad for a unique state to promote tourism.

Let us know which one is your favourite Incredible India tourism ad or if we have missed out on it make sure to add it in the comments section below.


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